Use an Internet search engine such as or to research a product of your interest. Make sure you are capable of writing a product vision statement for your intended product. Be prepared to discuss. From the e-Activity, construct a product vision statement for the product you researched.(Above)
The product I have chosen to research is the iPhone 12 Pro. The iPhone 12 Pro is a high-end smartphone developed and marketed by Apple Inc. It was announced on October 13, 2020, and released on October 23, 2020. The iPhone 12 Pro is part of the iPhone 12 series, which includes the iPhone 12, iPhone 12 mini, and iPhone 12 Pro Max.
The product vision statement for the iPhone 12 Pro can be summarized as follows:
“Our vision for the iPhone 12 Pro is to provide users with a cutting-edge smartphone that seamlessly integrates advanced technology and elegant design. We aim to redefine the mobile experience by delivering unparalleled performance, exceptional camera capabilities, and a superior user interface, all while maintaining our commitment to privacy and sustainability.”
This vision statement highlights the core features and values that distinguish the iPhone 12 Pro from its competitors. It emphasizes the importance of incorporating the latest technological advancements and striking aesthetics to meet the needs and preferences of discerning users. Additionally, the statement underscores the company’s commitment to protecting user data and minimizing its environmental impact.
The iPhone 12 Pro is designed to offer users a premium smartphone experience. It boasts the latest A14 Bionic chip, which delivers industry-leading performance and enables smooth multitasking, gaming, and content creation. The device features a stunning Super Retina XDR display, offering vibrant colors and immersive visuals. The Ceramic Shield front cover provides excellent durability and resistance against accidental drops.
One of the key selling points of the iPhone 12 Pro is its camera system. It includes a 12-megapixel ultra-wide lens, a 12-megapixel wide lens, and a 12-megapixel telephoto lens. These lenses work in harmony to produce professional-quality photos and videos, even in low-light conditions. The iPhone 12 Pro also introduces the ProRAW format, allowing users to capture images with enhanced flexibility for editing.
User interface and software play a crucial role in the iPhone 12 Pro’s vision. The device operates on iOS 14, which offers an intuitive and user-friendly interface. It features various software enhancements, such as improved widgets, an App Library for easier app organization, and expanded privacy features.
In line with Apple’s commitment to privacy, the iPhone 12 Pro incorporates advanced security measures to safeguard user data. It features Face ID, a secure facial recognition system, and a dedicated hardware security chip for secure authentication and transaction.
Furthermore, the iPhone 12 Pro takes a step towards sustainability by using 100% recycled rare earth elements in its magnets and tungsten in its solder. Apple has also eliminated the power adapter and EarPods from the iPhone 12 Pro’s packaging, reducing electronic waste.
In conclusion, the iPhone 12 Pro aims to deliver a premium smartphone experience with advanced technology, exceptional camera capabilities, user-friendly software, and a commitment to privacy and sustainability. Its product vision statement encapsulates these aspirations, showcasing Apple’s dedication to innovation and customer satisfaction.
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